LONDON (Reuters) - Coffee consumers need to be told more about industry efforts to help the environment and farmers in poor countries if so-called fair trade products are to break out of their niche markets, an independent report said.

The study, by Consumers International and the International Institute for Environment and Development, said a widening range of schemes guaranteeing social and environmental production standards and the recent entry of large roasters like Nestle into the area risked confusing consumers and increasing costs for farmers.

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