Drink Coffee to Persuade People
Monday, May 29 2006 at 12:28
The next time you want someone to agree with your views, just put forth your ideas before him/her, over a cup of coffee, as a new research has revealed that caffeine works best to get messages through in the morning.
Researchers have discovered that a morning dose of caffeine can work wonders to drive home a persuasive message.
UQ researcher Pearl Martin, who is looking into the effects of caffeine, gave the equivalent of two cups of coffee to students who agreed with voluntary euthanasia. After waiting 40 minutes to let the caffeine enter the bloodstream, the undergraduates were presented with strong arguments against euthanasia.
Most of students in the study were persuaded to reverse their views on the subject after they were given this new information.
Find out how to persuade people by serving them coffee at www.ibnlive.com.
