ARUSHA, Tanzania - Ape conservationist Jane Goodall said on Saturday she is developing a new certification scheme for coffee growers farming in areas where endangered chimpanzees live, mainly in Tanzania and Burundi.

Farmers will be encouraged to protect and enlarge forests where the animals have their habitat in return for marketing of their product to roasters interested in paying a premium for environmentally friendly coffee.

"People associate my name with chimpanzees," the environmentalist told Reuters on the sidelines of a conference of African coffee growers.

Read more about Jane Goodall's coffee certification idea at http://www.localnewsleader.com/brocktown/stories/index.php?action=fullnews&id=146728.